EP 6: What Do You Want to Be Known For with Brigitte Lyons

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Another way to think about the impact you want to be having - think about what you want to be known for over the course of your lifetime. The more clarity you have on what you want to be known for the more easily you can attract opportunities, make decisions, and convey your message. In this episode, Sarah is joined by Brigitte Lyons, the founder of B, a PR and digital marketing agency that helps forward-thinkers and purpose-driven companies refine their message and get media coverage. Sarah and Brigitte explore the power in answering the question What do you want to be known for? and different ways to make it easier to answer it. Plus some random riffing about choosing the unconventional path. 

Discussion Recap

  • When you think about how you'd want your eulogy written you can start to clarify where you actually want to put your efforts.

  • Living an amazing legacy doesn't happen by accident.

  • How would you like someone else to introduce your work?

  • Knowing what you are known for also allows you to communicate it and then people can more easily think of you for new opportunities.

  • Sarah's friends used to think she was a spy.

  • What you want to be known for can't be completely about you.

  • No matter what, you are attracting and repelling people - you might as well set an intention.

  • Different ways to actually define what you want to be known for.

  • The freedom in choosing the unconventional path.

  • You can start small and let it evolve over time.

  • You can learn more about Brigitte, media outreach, and message refinement at Brigitte Lyons.

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